Dear Friend:

I don't know how you got to my site but I'm glad that you're here.

I'm a top Internet market, ad sales, business development guru.

I've sold millions of dollars of advertising for dozens of publishers — most of my work recently has been focused on developing new email newsletters and increasing ad sales for publishers.

On top of that, I've helped entrepreneurs and start-up ventures of every shape and size imaginable become profitable.

My sales letters and Internet advertorials have produced tens of millions of dollars in sales.

In fact, three ventures became million dollar plus ventures -- with pathetically under funded (or nonexistent) marketing budgets.

But let's set the record straight — what the heck is a "guru"?

Here's my definition:

Okay — enough of the Power Intro!

Let's talk about your business and making money.

I'm NOT interested in becoming an employee, executive officer, board member for your company or anything like that!

What's more, please DON'T ask me to look at your MLM or Network Marketing opportunity!

I've reviewed hundreds of network marketing companies, people, opportunities and products over the last 25 years.

Granted, I admit Internet network marketing intrigues me. I would love to see it work — but generally speaking the only people that get rich are the ones that start the company.

It was brilliant!

However, breaking into a protected monopoly is not easy — and in some cases it will cost you more than time and money — if you know what I mean.

The last three network marketing ventures that I reviewed (and that were promoted by other top Internet Marketers) were scams.

The only way to make serious money in MLM or network marketing is by starting the company, reaching critical mass and then selling it or walking away with lifetime residuals tied to the corporate charter.

Please don't insult me by telling me "this one is different "!

I know that you'll be shocked to learn there's NOTHING NEW under the sun!

I know what you're thinking — this guy is NUTS!

But believe me - I'm not crazy!

I've studied, launched, marketed, managed and sold businesses for more than 25 years.

On top of that, I've reviewed hundreds of business ventures and opportunities in dozens of markets.

I launched a subscription based email newsletter recently (in conjunction with a major publisher) that covers the best and most legitimate business opportunities on the planet. Check out the business opportunities page.

I know what I'm talking about — there is NOTHING NEW under the sun.

Granted, we have mind-boggling technology, worldwide commerce, satellite communications, bullet trains, nanotechnology, 64 bit architecture (128 bit is around the corner), WiMax and DNA customized drugs etc.

But the "essence" of these businesses has been around since the beginning of time.

Don't get me started — I realize that cavemen did not have the Ethernet!

But they learned to communicate efficiently (using either) by using pigeons, smoke signals and drum sounds. Some people have said this was as good or better than most AOL dialup connections!

Christopher Columbus did not have GPS technology — he navigated by the stars — which experts have said is just as good.

How about buying and selling stuff on eBay?

Abraham Lincoln wasn't an eBay PowerSeller — but yet he moved a lot of product to the highest bidder — before and after the Civil War!

When people tell me "this business is going to blow you away" — it seldom does.

That doesn't mean I won't get excited about your business, customers or subscribers.

It just means that I'm skeptical.

What's more, I've been wrong about a lot of stuff!

Here are Some Stupid Predications that I Made in 1999:

• Wal-Mart would crumble when it comes to selling online - Wrong
• Niche engines would replace Google's model - Wrong
• Newspapers will not make the online transition — (I guess the jury is still out on this one)
• The stock market will crash and burn — and we'll enter a depression (it crashed but it hasn't burned — although the Dow has never recovered from it's record high)
• Baby boomers will erroneously believe they're experts on the stock market, then real estate and then precious metals (2 out of 3 isn't bad — but gold is next)
• Traditional book publishers will not understand or embrace ebooks (maybe not so stupid after all)
• AOL will crash and burn (the Time Warner deal is considered the worst business deal in American history — AOL has been cast aside (along with Steve Case), Time Warner dropped AOL from his marquee — but AOL is still alive with 24 million dial-up customers paying an average of $24.50 a month — amazing but my predication was wrong)

What does this mean for your business?

When you discover the "essence" of a successful business you have a literal goldmine at your fingertips.

But you know something? Everyone talks about "intellectual capital, original ideas, secret formulas, and trade secrets" — but there is NOTHING new under the sun.

For example, take the Walt Disney Company.

They built multibillion dollar franchise and money making monster business on animation and family friendly films.

One day they fired Jeffrey Katzenberg — or he quit — whatever. Jeffrey was "the man" in charge of approving, developing, distributing and marketing the animated films.

The next day he started his own studio and began making animated films again.

Disney tried to stop him, discredit him, and sue him. It all failed and he walked away with a huge settlement package.

I don't believe that Jeffrey ever signed an agreement stating that he would never use the "essence" of what made Disney animation so successful.

That brings me to the idea of FORMULAS.

I named one of my books "Amazing Formulas....." because I understood the POWER of successful formulas.

The greatest money making monster businesses have a "formula" they stick to.

Forget about all the "formulas for success" crap.

I'm talking about specific business models and marketing formulas.

For example:

• Wal-Mart has an "on demand" inventory and distribution "formula" that is the underlying reason why it is a $205 billion company.
• Archer-Daniels-Midland processes and merchandises agriculture commodities. Their network of worldwide buyers (and overwhelming relationships) is the underlying reason they are a $20 billion company.
• Merck develops and markets pharmaceuticals. Their formula of developing and marketing drugs to doctors, HMOs and medical centers and is the underlying reason why they are a $65 billion company. They also have a specific "formula" for successful government approval.
• Berkshire Hathaway, Inc. is a financial conglomerate run by Warren Buffett. Their "formula" for identifying under priced companies at deep discounts, and "formula" for owning markets like insurance and re-insurance are the underlying reason they are a $140 billion company.

The list goes on and on and on!

But let's put billion dollar and even multimillion-dollar ventures on the back burner. I've never worked at this level of business --

What about small to medium sized businesses or start-ups?

Again — there's nothing new under the sun. The "essence" of every successful business venture has been around since the beginning of time.

What's more, every successful venture has a "formula".

Every UNSUCCESSFUL venture has a formula too! But that's another story.

How many people open a restaurant thinking that people will love their food and "concept"?

The answer is millions!

Millions of people around the world open restaurants thinking that people will love "their food" and "ambience".

98% of these people are dead wrong.

If I Opened a Restaurant (I never will) I Would Do Two Things:

1. Contact 100 people that opened a restaurant and later filed for bankruptcy. I would ask them what they would have done differently.
2. I would find out which restaurant venture have been the most successful over the last 25+ years (through recessions, inflation, wars, energy crisis, hurricanes, terrorist attacks, etc.). The restaurant bible is a publication called Nation's Restaurant News - http://www.nrn.com that's a good place to start.

You'll find that companies like Brinker's International ($3.4 billion cap), Darden Restaurants, Inc. ($4.9 billion cap), McDonald's Corp. ($41 billion cap) or Yum! Brands, Inc. ($15 bill cap) have weathered storms over a prolonged period of time and still run very profitable restaurants.

What's more, each of these restaurants has an underlying "formula" that works.

The problem with most of the people that open restaurants is they're driven by egos, dreams or misconceptions of HOW business really works - and so they fail miserably.

There's a hot dog stand close to where I live.

They've been in business for more than 30 years.

They've been serving hot dogs the same way for 30 years.

The "essence" of their business is hunger, time and price. People are hungry at lunchtime but they don't want sit down and spend $40.

The "formula" is to make each hot dog exactly the same (with peanut oil) and offer them as quickly as possible at a reasonable price.

In addition, they've been in the exact same location without expanding for more than 30 years! There's ALWAYS a line a lunchtime!

Ego driven restaurateurs in the same area have tried "new" angles to "boring" hot dogs, and they've jacked the price up - only to be disappointed with sales.

Restaurateurs like this have failed (miserably) because they've ignored the "essence" of the former hot dog stand's success - and scoff at so-called "formulas".

More than 90 restaurants have opened, closed and/or gone bankrupt (in our area) during the same period of time. Wow!